
Yes, you read that right. Ads are just a waste of money, no matter where they are published, let that be Google, or Facebook or LinkedIn or Twitter or any other platform.
A lot of you I’m sure believes in this statement. Let me tell you why. Because you just don’t know who your target audience is. You don’t know whether you need to use a image or a video as a creative. You don’t care about what you’re copywriting. You are unaware of the advertisement policies that the platforms have.
There are so many why’s to this that I can state here right away. But since this is my First Ever Blog, I would go with keeping it short and crisp.
By giving you some quick tips on creating ads.
1. Have a bunch of creatives for every different campaign. Video creatives are the best to go with, since it saves the time of your audience.
2. Having a target audience is a must. Make sure it is done precisely.
3. Not just including your target audience is important but ‘excluding’ the unwanted audience is necessary as well. It helps you wasting your budget.
4. Schedule your ad after creating it. You could probably end up wasting your one day budget if you are creating and publishing your ad at late evening or night.
5. Do read the ad policies in detail. I understand it can be exhausting to read those huge pages. But it is Important! to get your ads published.

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